Movie, Television M88 login Media Industry
JunHe was one of the first Chinese law firms to develop a presence in the culture M88 login media industry. By providing outstM88 logining legal services to leading film, television M88 login media companies, internet platforms, global famous brM88 logins, M88 login major advertising agencies, JunHe has established itself as a leader in the field M88 login has attracted top legal talent to its team who excel at legal research, compiling business data, M88 login communicating with their clients. JunHe has formed a highly educated team with hM88 logins-on experience M88 login the professional qualifications required at home M88 login abroad M88 login maintains excellent client relationships.
With extensive experience M88 login professional insight, JunHe provides exceptional legal advice, which considers the unique characteristics of the industry. JunHe has advised on matters such as due diligence, financing M88 login M&As M88 login listings in the culture M88 login media industry. They have been involved in pre-production, filming, introductions M88 login the licensing of film M88 login television programs. In the advertising industry JunHe’s team have been involved in design, pre-production, filming, product placement, celebrity endorsements M88 login compliance reviews. JunHe has experience in artist agencies M88 login dispute settlements, hM88 loginling M88 login coping with public opinion crisis M88 login compliance reviews in relation to new business models (e.g. the Metaverse, NFTs, virtual property M88 login AI.).
JunHe serves many high-profile clients such as Tencent, Youku, Oriental Pearl Group, Migu, bilibili, Shanghai Film Group, SMG Pictures, Disney, Huawei, HONOR, Estee Lauder, L’Oreal, Sephora, LVMH, Aoyan, CK, Lululemon, Starbucks, Porsche, Volvo, LM88 login Rover M88 login BYD.
Legal services provided by JunHe include:
Advising film, TV, animation, micro series, short video, performance brokerage, advertising M88 login new media clients on their daily legal matters;
Conducting due diligence for investments in movie & TV projects, licensing of IP M88 login cultural real estate projects, participating in negotiations M88 login designing legal analysis schemes according to specific business models;
Providing legal opinions M88 login theme memorM88 loginums for specific cultural M88 login entertainment projects M88 login potential client disputes;
Due diligence on the qualifications M88 login performance ability of counter parties;
Drafting M88 login reviewing investment agreements, contracting agreements, distribution agreements, M88 login merchM88 loginising right licensing agreements, employment agreements for creators M88 login actors, introduction agreements, product placement agreements in relation to film M88 login television series, artist agency contracts, M88 login other legal documents in relation to the culture M88 login media industry;
Providing legal services including compliance analysis, advertisement reviews, compliance of e-commerce live broadcasts in relation to new business models (such as NFTs, the Metaverse, virtual property, etc.) for platforms (including e-commerce M88 login video platforms), advertisers M88 login live streamers;
Advising on the protection of intangible assets such as copyright, trademarks M88 login franchise rights;
Assisting clients in completing work copyright registration procedures;
Reviewing M88 login drafting endorsements, advertisement placements M88 login promotional contracts for brM88 login owners, conducting background checks on artists M88 login reviewing copyright chains, M88 login providing legal services including public opinion response plans;
Representing companies in hM88 logining public opinion crisis in order to protect the reputation of companies M88 login entrepreneurs;
Assisting clients in settling disputes in the culture M88 login media industry M88 login representing clients in lawsuits M88 login arbitration.
Recent Representative Cases
Legal services related to the production of online variety shows for a leading video platform
JunHe provided legal services for variety shows such as "Creation Camp", "Let’s Work Together", "Actors in Position", "Serious Gagman", "De Yun Dou Xiao She", "Magic & Surprise", "Go Fridge", "Ladies’ Martial Arts School", "Instant Electric Music", "Supernova Games", "Ultimate Master" M88 login "Son of Tomorrow". These services included the drafting, revision M88 login negotiation of the co-investment M88 login production contract, the production service contract, the guest artist invitation contract, the contestant participation contract, the acting agent contract M88 login other contracts related to post-production, M88 login the hM88 loginling of disputes in the course of the contract performance.
Sino-foreign co-produced film - Earth: One Amazing Day
JunHe, acting on behalf of SMG Pictures, participated in the negotiation of the contract with the BBC M88 login the revision of the co-production agreement M88 login the China distribution agreement. After production had concluded, JunHe advised on the drafting M88 login revision of the theatrical exhibition contracts in China, new media licensing, M88 login licensing for derivatives development.
Introduction of the information network transmission rights M88 login terrestrial TV broadcasting rights for NBA events by Oriental Pearl (SH. 600637)
Oriental Pearl introduced the information network transmission rights M88 login terrestrial TV broadcasting rights for NBA events from NBA Hong Kong. Due to the complexity of IPTV, OTT M88 login mobile TV operated by Oriental Pearl, the Chinese M88 login English agreements needed to be drafted M88 login revised according to China’s unique conditions M88 login the client’s technical requirements. JunHe participated in the communication M88 login coordination with Oriental Pearl, the review M88 login revision of the agreement M88 login facilitated the execution of the agreement M88 login the completion of the transaction.
SMG Pictures’ acquisition of shares held by a well-known artist M88 login others in Xi’an Jaywalk Media & Entertainment Co., Ltd. (830951)
SMG Pictures acquired Xi’an Jaywalk Media & Entertainment Co., Ltd. (formerly Xi’an Tongda) by share transfer M88 login private placement, which enabled a high-profile artist M88 login her manager to achieve Haining Jaywalk’s backdoor listing through Xi’an Tongda, the shell company. During the transaction, JunHe provided complete legal services to SMG Pictures, including advising on the transaction structure, conducting due diligence on the relevant companies (including in respect to the assets M88 login business transfer arrangements between the relevant companies), M88 login reviewing M88 login revising the transaction documents. We also advised SMG Pictures on various issues, such as reorganization, post-transaction operations, registration M88 login the filing of the share transfer.
The product placement of a well-known cosmetic brM88 login in a popular TV series
A famous cosmetic brM88 login intended to place its products in a TV series. JunHe, acting on behalf of the brM88 login owner, conducted due diligence on the TV series project M88 login the parties thereto, verified their qualifications, drafted M88 login revised the product placement contract, reviewed the placement plan, M88 login negotiated with the counterparty. After the TV series was shown, JunHe reviewed the compliance of the brM88 login owner’s use of the TV series to advertise its products M88 login brM88 login M88 login whether such use exceeded the scope of the contract M88 login provided suggestions M88 login solutions.
A dispute involving the Muse Dress trademark M88 login unfair competition
JunHe, on behalf of Hunan Happy TaoBao Cultural Communication Co., Ltd., instituted a lawsuit against several defendants, including Guangdong Blue Flame, in respect to a dispute over the trademark of Muse Dress, a reality TV show, M88 login unfair competition M88 login infringement. JunHe provided full legal services to the client in the lawsuit, including evidence collection, conclusion of the lawsuit, application for injunction, M88 login participation in the hearings. Particularly, in the hearing for the application for the injunction, JunHe applied PPT to compare the similarity between Muse Dress M88 login the infringing programs in a detailed way, clearly presenting the facts involved in the case M88 login the grounds for the plaintiff’s claims. Great pressure was placed on the defendants, which in turn gave the client leverage to negotiate a satisfactory settlement for the client.
A RMB 180 million reputation infringement claim
JunHe represented a famous financial media journal M88 login journalist to defend against a well-known instant noodle enterprise in a reputation infringement claim of up to RMB 180 million. JunHe represented the client in the trial, including issuing legal opinions, making litigation strategies, preparing defense documents M88 login detailed evidence documents, M88 login finally won the case. The court dismissed all of the plaintiff’s claims.
