Marketing m88 casino app Promotion Compliance

Amid continuous updates to regulations such as the Advertising Law m88 casino app the Anti-Unfair Competition Law, marketing m88 casino app promotion compliance has become a core aspect of business operations. Companies face an increasingly complex marketing environment, with new promotion scenarios both online m88 casino app offline, as well as public m88 casino app private traffic conversion, cross-border promotion, m88 casino app the application of emerging technologies all subject to stricter regulations. The JunHe marketing m88 casino app promotion compliance team has a deep understm88 casino apping of multi-field regulations m88 casino app vast cross-industry practical experience. We provide clients with full-process compliance solutions to avoid risks such as false advertising m88 casino app commercial bribery, m88 casino app we are aware of all the latest legal requirements m88 casino app enforcement practices to help clients identify key compliance points, design risk prevention systems, m88 casino app minimize legal risks in their marketing m88 casino app promotion activities.


Our core legal services in corporate marketing m88 casino app promotion include:

  • Qualification m88 casino app Licensing Compliance: Assisting companies to obtain product registration m88 casino app promotion-related qualifications to ensure that their promotional activities are supported by valid licenses.

  • Advertising m88 casino app Promotion Compliance: Providing compliance support for various marketing m88 casino app promotion activities to avoid false advertising m88 casino app misleading promotions; reviewing the compliance of advertising content; designing compliant scripts m88 casino app cooperation models for expert endorsements m88 casino app live-streaming sales to prevent joint liability risks; hm88 casino appling administrative investigations m88 casino app penalties related to false advertising m88 casino app misleading promotions m88 casino app assisting companies in establishing compliance systems that meet the regulatory requirements m88 casino app operate effectively.

  • Commercial Bribery m88 casino app Competition Law Compliance: Providing support on the compliance of marketing m88 casino app promotion activities concerning commercial bribery m88 casino app competition law m88 casino app representing companies in administrative m88 casino app criminal investigations.

  • Marketing m88 casino app Promotion Business Models m88 casino app Contract Support: Providing legal services relating to the compliance of various marketing models such as promotional contests, gift-with-purchase or lease-based promotions. We assist clients in designing compliant marketing m88 casino app promotion models, m88 casino app help draft cooperation agreements with marketing partners, internet platforms, key opinion leaders (KOLs) m88 casino app celebrities, to mitigate compliance risks through contractual terms.

  • Cross-Border Marketing Compliance: Providing compliance support for brm88 casino apps m88 casino app e-commerce platforms engaged in cross-border marketing. Through collaboration with our international network of local counsel, we deliver legal opinions on overseas promotional activities m88 casino app assist in adapting campaign strategies to comply with multi-jurisdictional regulatory requirements.

  • Dispute Resolution m88 casino app Crisis Management: Representing companies in administrative investigations m88 casino app protecting client rights through administrative reviews m88 casino app litigation. We assist in lawsuits arising from marketing compliance issues m88 casino app formulate legal strategies for crisis public relations.

Recent Representative Cases

JunHe represented the Chinese subsidiary of a European multinational pharmaceutical company in a commercial bribery investigation by the Market Supervision Administration. We assisted the company in cooperating with the investigation, communicated with the regulators, organized evidence m88 casino app provided mitigation opinions which ultimately resulted in a mitigated penalty for the company.


Several sales personnel of the Chinese subsidiary of a European multinational pharmaceutical company were reported for providing benefits to medical staff through lecture fees, in various cases whereby no actual lecture was delivered, the duration of the lecture was insufficient, the content was unoriginal m88 casino app the activity served as a disguised promotion. This report triggered a government investigation, m88 casino app due to the large number of people m88 casino app the amounts involved, there was significant risk of criminal liability at both the corporate m88 casino app executive/employee levels, in addition to administrative responsibility for the company. JunHe's marketing m88 casino app compliance team assisted the company in the external investigation, conducted internal investigations, m88 casino app addressed issues from the early stages of the investigation. Through meticulous analysis of the objective evidence, we helped identify proof of the company’s limited responsibility, its lack of subjective intent, m88 casino app its robust internal compliance controls. After communication m88 casino app cooperation with the authorities, the regulators deemed the case to be an administrative violation m88 casino app did not refer it for criminal prosecution. The authority considered the company's proactive cooperation m88 casino app the mitigating evidence, m88 casino app ultimately imposed a lenient penalty.


JunHe assisted a private healthcare enterprise to review m88 casino app strengthen its internal compliance systems

Following the acquisition of multiple hospitals, the company faced repeated investigations by the regulatory authorities in areas including anti-bribery, cybersecurity m88 casino app healthcare management. While assisting the company with these investigations, the JunHe team conducted a 'compliance check-up' on its overall compliance systems including anti-corruption, data, medical management, finance, anti-money laundering, customs compliance, anti-insurance fraud m88 casino app environmental safety. The team provided rectification suggestions for each item m88 casino app assisted in revising, drafting m88 casino app updating nearly a hundred compliance policies. We also provided customized training sessions for executives, middle management m88 casino app employees at all different levels.


Represented a Well-known Fund Company in its Civil Litigation m88 casino app Administrative Reporting Procedures Against Unfair Competition of Corporate Names, m88 casino app Achieves a Successful Result


JunHe represented a well-known fund company to file civil lawsuits m88 casino app administrative reports against two different infringers for using the client's name in their business names without authorization m88 casino app for other unfair competition acts, m88 casino app ultimately achieved a successful result. One of the infringers changed its business name m88 casino app promised that it would not appear in the same font size as JunHe’s client’s business name. It must continuously publish a statement in newspapers to eliminate the impact of its misdeeds. The other infringer registered its company for cancellation.


JunHe represented a renowned online travel company in securing a favorable outcome in an unfair competition dispute


This case originated from the defendant’s practice of using the plaintiff’s well-established trade name m88 casino app trademark as 'keywords' in its internet search advertising campaigns. As a result, when consumers searched for the plaintiff’s keywords in app stores, the defendant m88 casino app its app appeared in the top position of the search results.


The court fully adopted the arguments presented by the JunHe team m88 casino app provided a detailed analysis of the core issues in the case. This ruling offers important judicial guidance on the selection of keywords in search advertising m88 casino app highlights other key compliance considerations.