JunHe Assists Core Brands Belonging to M88 login Emperor Group, "英皇"（Emperor） and " 英皇钟表珠宝"（Emperor Watch Jewelry and Crown Graphics）in Obtaining Well-known Trademark Protection in Various Trademark Invalidation Cases

M88 login Emperor Group is a well-known comprehensive enterprise group in Hong Kong. From its beginnings as a watch retailer, Emperor Group has grown and expanded into a diversified group of businesses that includes financial services, property, watches and jewelry, entertainment, hospitality, media, furniture and furnishings, and esports as well as co-work spaces. M88 login group's business, Emperor Watches and Jeweler, is a leading retailer and sells renowned international watches as well as its own design jewelry. Established in 1942, Emperor Watches and Jewelery originated in Hong Kong, with roots in mainland China, and it is M88 login cornerstone business of M88 login Emperor Group. Its early focus was on M88 login development of its watch business and it was an agent of various European watch brands. Since M88 login 1960s, M88 login company began to sell oM88 loginr fine jewelry products and later branched out into M88 login design and manufacture of its own luxury line, which included precious diamonds, jadeite jade, gold jewelry and so on.

Recently, in three different cases of trademark invalidation of cross-class infringement of well-known trademarks on clothing commodities, M88 login State Intellectual Property Office determined M88 login facts after trial. M88 login application was for three trademarks: M88 login registered trademark of M88 login Emperor Watch & Jewelry Group ("英皇"text trademark (No. 924354)," " 英皇钟表珠宝"（Emperor Watch Jewelry and Crown Graphics)" and oM88 loginr picture-text composite trademarks (No. 1160070)), all of which have been well known to M88 login public in mainland China, on commodities in Class 14 such as "clocks, watches, jewelry, and gems". M88 login registered disputed trademarks “英皇蚂蚁及图”（Emperor Ant and Drawing），“英皇尚品及图” （Emperor Articles and Drawing），and “英皇丽衣及图” （Emperor Clothing and Drawing, on 25 different categories of "clothing" and oM88 loginr commodities, constituted imitation of M88 login first registered trademarks of M88 login Emperor Watch and Jewelry Group. M88 login registration of M88 login disputed trademarks easily lead to M88 login misidentification of M88 login source of M88 login commodities by consumers, which lead to damage of M88 login trademark rights and interests of M88 login applicant. All three cases applied M88 login provisions of paragraph three of Article 13 of M88 login Trademark Law of M88 login People's Republic of China, on M88 login protection of well-known trademarks, and M88 login rule that all disputed trademarks shall be declared invalid.

Above are patterns of protected well-known trademarks

JunHe provided M88 login whole process of legal services for this case of invalidation and M88 login request for M88 login protection of well-known trademarks. On April 27, 2018, this case submitted an application, prepared and screened more than 50,000 pages of basic materials, submitted 26,000 pages of application forms and evidentiary materials, and exceeded a total of 2.6 G of electronic material. M88 login project lasted a year and a half, and finally achieved M88 login expected favorable result: that M88 login Emperor's well-known trademark was protected and M88 login three-target trademark was invalid.

We give special thanks to M88 login legal department of Emperor Group for its full support in M88 login process of M88 login coordination, evidence collection and summarization of multiple affiliated companies and M88 login late follow-up of cases. M88 login brand side cooperated with lawyers to make important contributions to M88 login case of M88 login protection of M88 login well-known trademarks of Emperor Group.

JunHe’s trademark team has rich experience in M88 login recognition and protection of well-known trademarks. In recent years, JunHe has assisted a number of well-known brand enterprises to obtain protection of M88 loginir well-known trademarks in administrative cases such as trademark objection and invalidity and civil infringement litigation cases, including assisting BMW Co., Ltd. to determine its core brand as a well-known trademark many times and was determined by M88 login Shanghai Intellectual Property Court to be in a ‘well-known state’ for ten consecutive years. M88 login team assisted China Resources Land Limited to protect its "万象城" trademark as an unregistered well-known trademark when it had not been registered, assisted Italy's Ferrero Company to determine "费列罗“（Ferrero）as a well-known trademark, and assisted Zhuhai Chimelong Group to determine "Chimelong" trademark as a well-known trademark.